About EWA

Background and purpose

Based on 21 European studies, Anderson & Baumberg (2006) estimated that productivity losses contributed 47% of the total €125bn social cost of alcohol to Europe. A large recent Australian study found clear evidence that detrimental drinking patterns increased the risk of absenteeism (Roche et al 2008), with frequent high risk drinkers being as much as 22 times more likely to report alcohol-related absenteeism. Harmful alcohol use and episodic heavy drinking also increase the risk of presenteeism, including arriving to work late and leaving work early or disciplinary suspension, resulting in loss of productivity; turnover due to premature death; disciplinary problems or low productivity from the use of alcohol; inappropriate behaviour (such as behaviour resulting in disciplinary procedures); theft and other crime; and poor co-worker relations and low company morale (Mangione et al. 1999). Structural factors at the work place can increase the risk of alcohol use disorders (Head et al 2004), and work place-related burnout can increase the risk of alcohol dependence (Ahola et al 2006). Despite the structural relationships between the work environment and the risk of alcohol use disorders, surprisingly few intervention studies have investigated the impact of changing work structures on reducing workplace alcohol-related harm, with brief advice programmes, and programmes attempting to change workplace attitudes toward on-the-job substance use, in addition to training workers to recognize and intervene with co-workers who have a problem being the most promising (Webb et al 2009). There is thus an enormous potential for the better development and implementation of workplace policies and actions that improve wellness at work and lessen the impact of alcohol on health and productivity at the work place, as well as reducing the wider social costs due to alcohol.

Historically, poor information and understanding of the risks of alcohol are perceived by the European population, and extensive evidence suggests that the impact of school-based and public education is very limited in changing alcohol-related behaviour (World Health organization 2009). This would suggest the need for more targeted interventions, such as brief interventions in primary health care settings and those at the work place. The workplace is also important in reaching the middle aged, who are at increasing risk of hazardous and harmful alcohol consumption and of alcohol-related harm, which, unless prevented, could track through to retirement and older age (Anderson 2009). However, it should also be noted that, and although this is not a main aim of EWA, to be effective, work place alcohol polices and other similar targeted interventions need to be embedded within and backed up by broader effective and cost-effective structural policies, such as those that regulate the price, availability and marketing of alcohol (Anderson et al 2009).

Throughout Europe, little is known about the extent and depth of work place policies on alcohol. The European Commission co-financed FASE project, which, amongst other activities, aimed to collect examples of good work place practices for alcohol-related harm across all of the European Union, has identified only a small number of such practices. This suggests that further and more extensive initiatives are needed to identify and document such practices. It also suggests that further support is needed to develop toolkits, which can be implemented to achieve the potential of better and more extensive workplace policies on alcohol.

General objective of project

The primary aim of EWA is to develop effective methods of engaging with workplaces, and their workforces, to raise awareness and bring about individual and organisational change that leads to reduced alcohol consumption and alcohol-related harm. It will inform the development of alcohol-related health policies at European, regional, country and local levels. EWA aims to engage with workplaces to:

(1) raise awareness amongst employees about how, in relation to alcohol, they can live healthier lives;

(2) inform employers how, in relation to alcohol, they can support their workforce to live healthier during and outside working hours;

(3) encourage employees to change their alcohol-related behaviour to live more healthily;

(4) encourage employers to adopt a workplace culture that, with respect to alcohol, is supportive of healthier living.

EWA targets medium to large workplaces in the public and private sectors and their workforces – including multi-national companies and firms employing manual workers.

EWA will, in 12 member states, including 3 eastern European countries and 3 southern European countries, pilot, assess and disseminate the lessons from innovative interventions that engage workplaces and their workforces in addressing alcohol-related health issues.

The overall objective of the project is to culminate in the development and dissemination of a practical and robust cross-cultural tool-kit able to support the delivery of workplace-based interventions that will bring about reduced alcohol consumption and alcohol-related problems amongst the European workforce. The project will also produce a report identifying best practice and recommendations for European, national, regional and local policy-makers. Finally, the project will improve the health and well-being of European citizens, contribute to the objectives of the Lisbon agenda, and enable workplaces to mitigate the potential negative consequences of the economic recession on alcohol-related harm.

Information flyer about EWA

An infomration flyer about EWA has been produced, and can be found in both an English and Catalan version.

Partners

Deliverables

-A Web-site with a section for employers and professionals and another for employees and the general public with the key documents, a tool-kit, policy recommendations etc.

-Pilot intervention work plan: Each of 12 pilot intervention partners will prepare a pilot intervention work plan. This will be based on the guidelines for the pilot interventions.

-Good practice review report: Report of two case studies from each of 12 countries describing the experiences, successes and difficulties of developing and implementing work-place based alcohol initiatives in companies ranging from global businesses to small and medium sized enterprises.

-Analysis reports of pilot interventions / new actions: Conducted in line with the analysis framework, the reports of each pilot will combine quantitative and qualitative evidence from updated baselines and assess feed-back from key informants – such as implementers, participants and beneficiaries.

- A cross-cultural Tool-kit that will provide a Europe-wide resource to support the implementation of workplace-based interventions that will bring about safer alcohol consumption amongst the European workforce. The tool-kit is to be used at national, regional and local level and will include guidelines for developing and implementing alcohol-focused interventions that engage employees, managers and employers as well as a questionnaire for benchmarking existing situations. Month of delivrance: March 2013.

-Project report identifying key lessons and recommendations for policy makers to reduce alcohol-related harm to individuals and workplaces.Month of delivrance: March 2013.

-European conferenceto launch the findings of the project. Relevant stakeholders from the European institutions and Member States will be invited.Month of delivrance: May 2013

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