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Friday 18 - Workshop3, The role of public campaigns in alcohol policy

Objective: The workshop will focus on the effects of alcohol advertising on binge drinking and the starting age of consumption and their implications for regulation of alcohol marketing as an element of alcohol prevention policy. The limitations and possibilities regarding the regulation of alcohol marketing will be discussed in a European context

Alcohol health promotion via mass media: The evidence on (in) effectiveness, Linda Hill, Public Health Consultant, New-Zealand

What should be the role of public information campaigns? Sally Casswell, Director, SHORE, Massey University Auckland, New Zealand

Public information campaigns and alcohol policy in Eastern Europe, Therese Reitan

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