Beer giant selling more than expected

Today, August 17, the Danish company Carlsberg published their result of the first half of 2010, which shows a dramatic increase from 2.8 billion Danish krone in first half of 2009 to 4,5 billion Danish krone in first half of 2010.

With this result from the first 6 months, Carlsberg has doubled its full-year earnings guidance. Originally, Carlsberg was aiming for 20% increase in their net result for 2010, but are now adjusting this to a 40% increase – the double from what Carlsberg expected.

Carlsberg sees the development in the Russian marked and the World Cup in football as important factors for the increase. Carlsberg CEO Jørgen Buhl Rasmussen is adding their increased focus in campaigns and the launch of many new products as factors for the result as well.

The long term expectations (3-5 years) Carslberg had for the markets in East Europe and Asia are already met. And Carlsberg shows that these areas will be important markets, as Carlsberg launches Tuborg Strong in India this august.