EASA announces new publications

8 September 2009. The international guide to developing advertising self-regulatory organisations features practical advice on setting up and consolidating advertising self-regulatory systems and incorporates various international experiences in the creation of self-regulatory organisations.

Linda J. Nagel, CEO of Advertising Standards Canada, the Canadian self-regulatory body, and Chair of the EASA International Council, which was the driving force behind the publication, commented: “The development of this publication is consistent with our objective to help ensure that mechanisms for responsible and effective advertising self-regulation exist around the world”.

Having effective advertising self-regulatory bodies around the world will help increase the standards of advertising, and with it the trust people place in advertising messages. Higher advertising standards and the subsequent increase in trust allows for long term benefits from marketing investments and allows the general public to obtain the best available information prior to their purchasing decisions.

Please click here to access the publications.