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SEMINAR: Alcohol marketing monitoring in NordAN region: from monitoring to control

18-19th of May, 2013 (Vilnius, Lithuania)

Organised by the Nordic alcohol and drug policy network (NordAN) and the Lithuanian National Coalition for tobacco and alcohol control (NTAKK)

Alcohol marketing is one of the main factors contributing to the amount of alcohol consumed - which is the main indicator of alcohol related harm.

This two-day seminar will be dedicated to exploring possibilities for marketing monitoring based action in the nodic-Baltics region.

The organisers hope to be joined by 2-3 representatives of NordAN organizations from each country, who would like to be further involved and actively work on marketing monitoring and building up a dedicated network within organization.

The seminar costs are covered by NordAN, and that includes the programme, 1 hotel night and food for the duration of the programme. Travel expenses will be the responsiblity of the participants.

Please register by email: news@koalicija.org

Preliminary program

May 18th, 2013 Saturday

12:00-13:00 Marketing monitoring in NoRDAN region introductory remarks: whys' and hows'

Presentations and disscussion N. Goštautaitė Midttun (NTAKK), A. Veryga (NTAKK), Wim van Dalen (Eucam )

13:00-14:00 Presentations and discussion by panel of marketing professionals: alcohol marketing trends in Europe

14:00-14:30 Lunch break

14:30-15:30 Monitoring of alcohol marketing: presentations and discussion Alcohol marketing monitoring by state institutions (State tobacco, alcohol and drugs control department), public monitoring: possibilities and limitations (case presentations), media monitoring (presentation by media monitoring company), choice of monitoring targets: minimum data set, action based on monitoring.

15:30-17:30 Moderated focus groups on issues of building a monitoring network, minimum monitoring data sets, sharing of best practices, assesment and evaluation

19:00-21:00 Dinner

May 19th, 2013 Sunday

10:00-12:00 reports from focus groups and discussion on how to structure further activity, presenting guidelines and deciding upon focus of NORDAN monitoring network

12:00-14:00 Lunch and departures

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