High hopes for future alcohol policy in the EU
European Alcohol Policy Alliance warmly welcomes the proposed Action Plan from the European Commission.
We expect a comprehensive Action Plan building on the guidance given by World Health Organisation Europe 2012 – 2020, with specific targeted actions that are regularly monitored.
The European Commission articulated its plans towards the future of the alcohol policy in the EU in its meeting with the Member States. The current European Alcohol Strategy will be supported by an Action Plan for the period 2014-2017.
‘Eurocare is eagerly looking forward to working together with the European Institutions to step up actions on alcohol policy and reduce the alcohol related harm in Europe. The social cost of alcohol in the EU is estimated for 155 billion Euro per year. We simply cannot afford little action in the area of tackling alcohol related harm. It is one of the best investments we can make for our children’s health and future’commented Mariann Skar, Eurocare Secretary General.
The action plan should focus on the population level approach to reduce total alcohol consumption. It is crucial that it builds on the work and projects already conducted in the framework of the EU Alcohol Strategy such as for instance work on health warning labels, drinking age limits, drink driving.
Since the EU Alcohol Strategy was developed we have witnessed major changes in the way all products are marketed i.e. marketing via YouTube, Facebook, Twitter, the action plan provides an ideal opportunity to catch up on these developments and take concrete actions to protect young people from alcohol marketing.
The future work on alcohol related harm of the EU should build on the expertise and guidance given by the World Health Organisation for the most cost effective and efficient policy interventions, such as fiscal policies and reduction of availability.
Download Eurocare Press Release- High hopes for future alcohol policy in the EU 29 Oct 2013
 World Health Organization. (WHO 2011a).Global status report on non-communicable diseases 2010. Geneva: World Health Organization.