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24/02/2009

European Social Norms Conference to address high-risk and underage drinking among populations at risk.

Anheuser-Busch inBev is hosting a Conference next March in Brussels to discuss how the social norms theory has been used to develop and implement programmes to promote responsible drinking among populations at risk.

Date and time:

from 9:00 to 17:00, Tuesday, 31 March, 2009.

Venue:

Marriott Renaissance Hotel, Rue du Parnasse 19, 1050 Brussels, Belgium. The conference is hosted by Anheuser-Busch InBev and supported by the brewers of Europe, NOCTIS and the National Social Norms Institute.

Additional information on the conference, registration and the social norms theory is available at www.socialnormsforum.eu.

Programme:

Welcome and Introduction

Amie Gianino, Senior Director, International Affairs, Anheuser-Busch InBev

Opening Remarks

Robert Madelin, Director General for Health and Consumer Protection, European Commission

Overview of the Social Norms Approach Jennifer Bauerle, Ph.D., Director, National Social Norms Institute, University of Virginia, Charlottesville, Virginia, United States

University of Virginia's Social Norms Program: Implementation and Results

James Turner, M.D, Executive Director, Department of Student Health, Professor of Internal Medicine, University of Virginia, Charlottesville, Virginia, United States

Reducing Risk Behavior Among Young People in Denmark: The Ringsted Project

Flemming Balvig, J.D., Institute of Legal Science, University of Copenhagen, Denmark

Decreasing Consumption by Personalized Normative Web Feedback

Bridgette Bewick, M.A., Leeds Institute of Health Sciences, University of Leeds, United Kingdom

Social Norms Research in Europe: Getting Started

John McAlaney, Ph.D., Psychology Lecturer, University of Bradford, West Yorkshire, United Kingdom

Social Norms in Action in a Public Space

Jon Collins, Executive Chairman, NOCTIS, United Kingdom Sergeant Geoff Cooper, Metropolitan Police Service, London, United Kingdom

Paul Foster, Head of Business Regulation, London Borough of Croydon, United Kingdom Paul Smith, Executive Director, NOCTIS, United Kingdom

For further questions, contact Sabine Wimpissinger at socialnormsforum@bm.com