Finnish NGO makes video to stop parents from being drunk around children
A Finnish non-profit organization has made a video that aims to reduce parents' use of alcohol by helping them understand the harm it causes to their children.
The children all stare bleakly, in various modes of coping. As the music crescendos, viewers realize what exactly they are staring at - the same monsters that haunted your dreams as children: zombies, grim reapers, disturbing clowns. But the monsters aren't simply the creatures that invade children's nightmares, and required us to sleep with the lights on, but the kids' parents. Worst of all, like so many horror movies, they are the only ones that can see these creatures. The end of the video says, "How do our children see us when we've been drinking?"
Fragile Childhood is a Finnish non-profit working to help children whose parents have problems with alcohol. Their point is unsettling and clear: children are affected by parents' drinking problems.
According to Fragile Childhood the campaign tries to “highlight the fact that is still not widely understood how much harm parental drinking problems causes to children," they say. "Previous research has shown that every fourth Finnish child has suffered some harm because of its parent's alcohol use"
The ad from Fragile Childhood can be found below.