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23/03/2017

First Worldwide Outdoor Campaign on Road Safety by the FIA

Never Drink and Drive is the message from Nico Rosberg, a German former Formula One racing driver and current Formula One World Champion.

Everyday, 3,500 people die in car crashes worldwide, which means 1.25 million every year. A particularly alarming situation for 15-29 year-olds, for whom traffic related fatalities are the first cause of mortality. If this trend goes on, by 2030 car crashes could become the first cause of mortality worldwide with nearly 2 million deaths a year.

As a genuine public health issue, road safety is a major challenge and a priority issue for every state and citizen around the world. Pope Francis has offered his support to this campaign, and to the cause, when he met with Jean Todt at the Vatican on 25th February 2017.

Through a concrete and positive approach, the #3500LIVES campaign aims to raise awareness and prompt all road users to adopt simple, easily applicable and efficient rules. The campaign promotes 10 “Golden Rules” embodied by 13 famous ambassadors:

- athletes like Yohan Blake, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal, and Wayde van Niekerk;

- drivers like Fernando Alonso, Marc Marquez, Felipe Massa and Nico Rosberg;

- artists like Pharrell Williams and Michelle Yeoh, and;

- politicians like Anne Hidalgo.

They all decided to defend this cause personally and voluntarily. Those messages will also be endorsed by international institutions like the International Olympic Committee. On 20 February 2017, the FIA and IOC signed a formal agreement to promote the campaign messages across their shared platforms and ahead of sporting events.

Through its signature “Sign up, stay safe, save lives”, this campaign underlines the role that each and everyone can play to make road safer for all users. Members of the public are also invited to sign a ten point manifesto (www.fia.com/3500lives), which calls on all governments to make road safety a priority and introduce effective legislation on key risk factors on the road.

Translated in 30 languages, the campaign #3500LIVES is as of today live in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.

The President of the Fédération Internationale de l’Automobile (FIA), Jean Todt, and the Chairman of the Executive Board and Co-CEO of JCDecaux, Jean-Charles Decaux, were in Paris Friday 10 March to launch the first worldwide outdoor campaign on road safety. Supported by famous ambassadors, the campaign promotes simple and universal messages to save lives on roads. Road crashes are responsible for 3,500 deaths a day worldwide.

Campaign webpage: www.fia.com/3500lives

Campaign hashtag: #3500LIVES