NordAN is looking into alcohol policy and social marketing
While social marketing is still rather new discipline it has appeared to be effective not only in raising awareness but also changing behaviour.
On March 14 NordAN organized a social marketing seminar at offices of EHYT ry. EHYT is the Finnish umbrella organization specializing on prevention and advocacy, dealing with different substances and addictive behaviours. EHYT is member in both Eurocare and NordAN.
Seminar brought together different Nordic organisations and institutions that have a lengthy experience with social marketing campaigns. Health Ministry of Norway, IQ from Sweden, Cancer Society of Finland and Finnish National Institute for Health and Welfare introduced their work in this field. Nordic countries seem to be kind of frontrunners in using social marketing effectively. Campaigns like “How smooth is that?” (IQ) and “Monsters” (Fragile Childhood) have attracted strong global interest and attention.
While social marketing is still rather new discipline it has appeared to be effective not only in raising awareness but also changing behaviour. NordAN network works for the cooperation of member organisations and sharing of existing materials and resources that are available.
NordAN will organize a special workshop on Social Marketing at the 6th European Alcohol Policy Conference taking place in Brussels on November 27-28.
Read also Lauri Beekmann's blog on Does social marketing has a place in alcohol strategy?