Russia restricts alcohol marketing
In July, Russia implemented new regulations on alcohol marketing, and is planning to expand to a complete ban from January 1 2013.
The State Duma (lower house of the Federal Assembly of Russia) has approved a new law forbidding the advertisement of alcoholic beverages online and in printed media. After January 1 2013 advertisement of alcohol will be completely prohibited.
The amendments to the law on advertisement were initiated by deputies from United Russia, Sergei Zheleznyak, Irina yarovaya and Igor Rudensky. – We had to take radical measures, firstly concerning the media where youth presence is the most widespread, Rudensky told Gazeta.ru.
Since July 23 2012, all ads have been prohibited outdoors, on TV at any time, including paid channels, and in airports, railway, and bus stations with exceptions of alcohol vendors situated in the stations. Also, manufacturers of alcoholic beverages will be forbidden from organizing events if alcohol purchase is necessary participate.
Eurocare recommends regulations on alcohol marketing, as marketing contributes to recrutment of new consumers, as well as an increased consumption among existing consumers. Read more about Eurocare's policy recommendations.
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