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Advertising in Europe and the Protection of Minors

Council of Europe, 2 April 2008. The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has published a new report on regulation on advertising aimed at children in Europe. This report is divided in two parts.

In the first part, the author of the report, Greek lawyer Konstantinos Stylianos, examines the two main pan-European legal instruments currently in force: the European Union's Audiovisual Media Services Directive (AVMSD), adopted last December, and the Council of Europe's European Convention on Transfrontier Television (ECTT), which is currently under revision to align it with the EU's AVMSD.

The first part of this report concludes with a look at complementary legal instruments in force at a European and international level: The International Chamber of Commerce's (ICC) Advertising and Marketing Communication Practice Consolidated Code and the EGTA (Association for TV and Radio Sales Houses) guidelines. The report then goes on to examine, in its second part, the current legislation covering advertising in 22 different European countries, on a country-by-country basis.