ES: Tackling alcohol consumption among young people the next battle of the Spanish Health Ministry
Spanish youngsters start to drink on average between the age of 13- 14 and before they turn 16 alcohol is present in their lives at least once a week.
Low risk perception about alcohol consumption among the adult population that is conveyed to the youth has been identified as one of the underlying causes of this phenomenon.
The Spanish health Minister will attempt to bring down the levels of social tolerance of alcohol use and has announced a social pact to reduce youth's alcohol consumption.
The Government, alcohol producers, the HORECA sector and parents organizations will sign a social pact after the summer in which each of the signatories will commit themselves to a series of concrete actions aimed at reducing youth's alcohol use.
Among the proposed measures are to target awareness raising campaigns to 9 – 10 year olds, increase the rates of age verification (I.D.) for alcohol purchases in supermarkets and to toughen the fight against the “botellon” .
The Government is also exploring with the Horeca sector the possibility to carry out age checks more consistently and the implementation of server training programmes.
The pact will be coupled with a strong awareness raising campaign about alcohol and young people that will pursue to generate some debate in society.