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06/09/2011

Sweden - Swedish alcohol monopoly launches 'booze camera' iPhone app

Source: The Local

22.08.2011: Drunken Swedes can now record their boozed-up antics with a new iPhone app launched on Monday by a subsidiary of the country's state-owned alcohol monopoly.

The Fyllekamera app consists of an alarm that users set before they head out for a night of revelry. When the alarm sounds, users are prompted to click 'OK', at which point their iPhone camera kicks into gear to record whatever shenanigans the user and his or her friends may engage in after having downed a few drinks.

“When you're drunk, you perhaps view yourself in a different way than you would if you viewed yourself drunk when you were sober,” IQ CEO Magnus Jägerskog told The Local.