European Alcoho... / Media Centre / Eurocare Newsle... / 2012 / Issue 1, 2012 / Upcoming events / Alcohol Marketing Training, 29 and 30 March 2012, Warsaw, Poland  


Alcohol Marketing Training, 29 and 30 March 2012, Warsaw, Poland

EUCAM organizes in cooperation with PARPA its fourth conference on alcohol marketing in Europe 29 and 30 March 2012 in Warszawa, Poland. The EUCAM contact persons of Public Health NGOs, governmental organizations and research institutes are invited to participate.

The topic of the training will be:

  • Alcohol and sport sponsoring

  • Training how to monitor alcohol marketing effectively

Alcohol and sport sponsoring

In 2012 the UEFA European Football Championship will take place in Poland and Ukraine. This event will be a new opportunity for the alcohol industry to intensify their sponsor and marketing activities. EUCAM will present during this training new relevant information about alcohol and sport sponsoring: the impact on youth, an overview of sport sponsorship of top teams in Europe and a discussion with Polish policy makers and politicians.

Monitoring Alcohol marketing: time for action

Between 2007 and 2012 several European projects about alcohol marketing took place: The ELSA project (analysis of statutory and non-statutory alcohol marketing regulations all over Europe), FASE project (scientific criteria for effective marketing), the AMMIE project (results of monitoring alcohol marketing in 5 countries, testing of self-regulation and new data about the volume of alcohol marketing).

Also the first results of AMPHORA (marketing) project (longitudinal study about the impact of alcohol marketing) are ready. In Africa EUCAM implemented an alcohol monitoring project (MAMPA) which made clear how you can monitor with minimal investment in time and money.

At the training we will bring all the results of these projects together and will inform and train the participants about how to monitor effectively. A conclusion of all these projects is that it’s time for action to implement alcohol marketing activities in Europe on a larger scale. EUCAM will invite all the alcohol NGO’s and the European Youth Organizations to discuss how to extend and to tune the monitoring activities in Europe for the coming years. Monitoring alcohol marketing is an essential tool for policy change.

Dates: 29 and 30 March 2012
Opening 29 March: 14.00h; closure 30 March 17.00h.

A fee of € 200,- (including lunch and dinner) will be asked for participants who are not a paying member of EUCAM.

Please send an email to if you want to participate.

Contact information:

European Center for Monitoring Alcohol Marketing
P.O Box 9769
3506 GT Utrecht
The Netherlands

T: +31 (0)30-6565041
F: +31 (0)30-6565043