European Alcoho... / Media Centre / Eurocare Newsle... / 2013 / Issue 5, 2013 (... / News from accro... / Finland to strengthen alcohol marketing regulations  


Finland to strengthen alcohol marketing regulations

9 April 2013. According to information acquired by Yle (Finland's national public service broadcasting company), a ministerial social and health policy working group plans to recommend a ban on alcoholic beverage advertisements at bus stops, on buses, on the metro, trams and other public places.

The group is also recommending prohibiting games with alcohol-related themes on the social networking site Facebook. The same restrictions that currently apply to television advertising of alcoholic beverages would now be extended to radio. This would mean that radio ads for alcoholic beverages would only be aired after 9.00 pm.

In spite of the expanded restrictions, the brewing industry would still be permitted to advertise by way of sports sponsorships, meaning alcohol ads would remain visible in sporting arenas and on sporting teams' gear.

The proposed ban has already been incorporated into the government’s working programme, so new legislation enforcing the tighter rules should have been enacted at the beginning of the year.

However the senior government partners the National Coalition and the Social Democratic parties did not see eye to eye on the draft legislation. A previous bill sketched one year ago would have also banned alcohol advertising in sports sponsorships.

At the time the National Coalition came down on the side of the brewery lobby, which opposed the tighter advertising restrictions.