Commissioner Borg on alcohol minimum pricing 'happy to learn that litigation has failed'
On May 7, the ENVI Committee held an exchange of views as part of the structured dialogue with Commissioner Tonio Borg
Alcohol was mentioned in relation to alcohol food labelling and minimum unit pricing. Commissioner once again stated the European Commission's position awaiting for an evaluation on the EU alcohol strategy and deciding on next steps by the end of the year in relation to alcohol labelling.
With regards to alcohol minimum pricing Commissioner Borg has strongly highlighted that 'measures which are most effective are fiscal ones'. He continued explaining that when it comes to alcohol clear parallels can be drawn with tobacco for instance it is not true that if price increases then those who smoke will still smoke to the same extent. It does have an effect and this also applies to food. The more prices are raised on unhealthy food, the more consumption will decrease.
Commissioner Borg was 'happy to learn the litigation regarding the minimum prices has failed, in the sense it has been won by the authorities'