The Loi Evin in Practice

The Court of Grande Instance of Paris ruled illegal advertisements for champagne TSARINE published in the journal LE MONDE on 27/28 February 2011 and shown on the website "www.tsarine.fr" on March 25, 2011.

The advertisement showed a bottle of champagne TSARINE associated with the ceremony of the Caesars on 25 February 2011 at the Theatre du Chatelet in Paris.

In its judgment, the court states that the ad is in breach of article L3323-4 of the Code of Public Health, because it associates alcohol with a festive context and individuals that give prestige to the drink by presenting the drink as the official provider of the Caesars movie awards ceremony and best champagne associated with the best actors and important people from the movie industry.