EASA's new publications on Self-regulation
The industry funded International Centre for Alcohol Policies (ICAP), in collaboration with the European Advertising Standards Alliance (EASA), the World Federation of Advertisers (WFA), and the International Advertising Association (IAA), have published two new guides on self-regulation of advertising:
- International Guide to Developing a Self-regulatory Organisation, which offers advice and guidance to those who are contemplating setting up a self-regulatory system or improving one that already exists.
- The Alcohol Module which examines advertising self-regulatory standards related to beverage alcohol. It is designed to help parties interested in setting up a self-regulatory organization to take into account the specifics of alcohol advertising, provides an overview of the main rules applicable to this product category, and identifies available international sources of information about alcohol advertising.