GLOBAL: Diageo, SABMiller chiefs come out for ICAP book launch

26 November 2009

London – A new book called 'Working Together to Reduce Harmful Drinking' has been launched on November 26, by The International Center for Alcohol Policies. Two senior drinks industry heads have backed the launch of the book, calling for the industry to play a strong part in policy and implementation.

The book was released as a contribution to the World Health Organization's global strategy to reduce the harmful use of alcohol. It argues that beverage alcohol producers are legitimate stakeholders in Government and public health initiatives to reduce harmful drinking; that it is essential to engage and integrate them continuously in the process of strategy development and its implementation; and that, with producers' support and involvement, efforts to reduce alcohol-related harm will have a much higher chance of success.

"It is the only effective way to go to reduce harmful drinking," said Walsh, "involving everybody who has something to bring to the table, including Governments, law enforcement, public health organisations, experts in social and psychological behaviours, communities, and the whole supply chain involved from crop to cup." Mackay added: "Society will not fully address alcohol abuse without the collective involvement of the alcohol industry. We offer an intimate understanding of local markets, an ability to respond swiftly to issues, and the resources to bring stakeholders together. Working Together to Reduce Harmful Drinking sets out ten practical and realistic solutions that, in our experience, are both effective and meaningful."