Europe's spirits producers launch online database of industry initiatives to reduce alcohol related harm
The site has been produced by the European Spirits Organisation CEPS, and the European Forum for Responsible Drinking EFRD. It offers information on industry initiatives to tackle underage drinking and drink-driving, to promote responsible drinking to at-risk groups and the responsible service/selling of alcohol and to raise alcohol awareness in the workplace.
The industry initiatives include: providing responsible drinking messages in commercial communications, codes of conduct on marketing, product development, campaigns to tackle underage drinking and drink driving, and support for educational initiatives.
The database is available at www.drinksinitiatives.eu