A failed attempt to restrict online alcohol marketing by the European Parliament
In August 2010, French MEP, Mr Juvin, launched an own-initiative report on the impact of advertising on consumer behaviour in an effort to protect consumers from intrusive new advertising techniques.
The report included a Paragraph 16 calling on the European Commission to
– restrict online alcohol advertising to the websites of industry professionals, local authorities and tourist offices, while prohibiting intrusive advertising practices
Unfortunately, this sentence was deleted at the vote in the on Committee on the Internal Market and Consumer (IMCO) of the European Parliament (26 October 2010) despite the efforts of public health NGOs to keep it in the text (Click here to see the letter sent by Eurocare and other NGOs to the MEPs ahead of the voting)
Click here to watch the debate that preceded the voting (minute 10:30)
Draft report prepared by the Mr Juvin
The report was adopted in plenary on 15 December 2010 (click here to see the text adopted in plenary).