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01/03/2013

ACTIS / IOGT EVENT: Alcohol marketing without borders – a threat to national regulations? (12.4.13)

Both, Norway and Sweden have a ban on alcohol advertising on TV. However, due to broadcastings from abroad, alcohol ads are seen daily on Swedish TV. Some claim this is the result of the implementation of the EU directive on Audiovisual Media Services (AVMSD), a directive that regulates TV advertising and product placement across the EU.

In December 2012, Norway adopted the AVMSD, with a potential of getting the same situation as Sweden while Finland is going in the opposite direction and is discussing to tighten up their marketing regulations.

It is therefore very timely and of great interest to discuss the effects the AVMSD is having in the Nordic countries and the issues around alcohol marketing without borders.

Date: Friday 12 April 2013

Time: 08:00 to 12:30 (registration and coffee from 08:00, programme starts 08:30)

Venue: The Swedish Parliament, Entrance Riksgatan 2, Mittpoolen, Stockholm

Contact: ella.sjodin@iogt.se or kjersti@actis.no

Register here

DRAFT PROGRAMME

08:00 Registration and coffee

08:30 Opening Speech

09:00 The Swedish context
Agneta Börjesson, Member of Swedish Parliament
Magnus Jägerskog, IQ
Anna Dingertz, The Swedish Broadcasting Authority

Q&A

10:00 The Norwegian context
The Norwegian Ministry of Culture (tbc)
Blue Cross Norway
Q&A

10:45 Coffee break

11:00 Lessons learnt from our neighbours
Aurelijus Veryga, Lithuanian National Tobacco and Alcohol Control Coalition, Lithuania
Q&A

11:30 The EU context
Wim van Dalen, EUCAM
Mariann Skar, Actis Brussel office

Q&A

12:20 Final remarks