Monday June 21

11:00 Opening of the 4th European Alcohol Policy Conference

  • Michel Craplet, Chairman of Eurocare (PowerPoint)

  • Paola Testori Coggi, Director General, DG Health and Consumers, European Commission (speech)

  • Dr Christiaan Decoster, Incoming Belgian Presidency, Director-General, Federal Service of Health, Food Chain Safety and Environment, Belgian Health Ministry

11:45 Alcohol as a global health concern

  • Chair: Dag Endal, FORUT (PowerPoint)

  • The Global Alcohol Strategy Vladimir Poznyak, World Health Organization (WHO) (PowerPoint)

  • What should be Europe's contribution? José María Martin-Moreno, Senior Strategic Adviser WHO Europe (PowerPoint)

  • Experience from India, Kshithij Urs, Bangalore Regional Office of ActionAid (PowerPoint)

  • State of Play, Petros Sourmelis, DG Trade, European Commission

15:00 Marketing session

  • Chair: Wim van Dalen, STAP

  • Can you sell health like hooch? Gerard Hastings, Director Institute for Social Marketing (PowerPoint)

  • Find out if your drinking is safe - Magdalena Pietruszka, PARPA (PowerPoint)

  • State of Play - European Commission perspective, Ceri Thompson DG Health and Consumers (PowerPoint) and Emmanuel Joly, DG Information Society

  • Experience from the tobacco field - Gerard Dubois, University of Picardy (PowerPoint)

  • Alcohol in movies, Reiner Hanewinkel, Director IFT-Nord Institute for Therapy and Health Research (PowerPoint)

  • Panel: Hanno Pevkur, Minister of Social Affairs Estonia, Adam Fronczak, Undersecretary of State in Ministry of Health Poland, Philippe De-Bruyn, Ministry of Health France (PowerPoint), Jan Peloza, Alcohol Policy Youth Network

17:30 The cultural dimension of alcohol policy, Michel Craplet, Chairman of Eurocare (PowerPoint)