Under the Influence: Protecting teens from the impact of alcohol marketing, 21 June 2011, European Parliament (Brussels)
Hosted by MEPs: Anna Hedh (S&D) and Marian Harkin (ALDE)
Organisers: Eurocare and STAP (Dutch Institute for Alcohol Policy)
Alcohol is one of the most heavily marketed products on our shelves.
Young people are an important target audience for the alcohol industry and they are exposed to unprecedented levels of sophisticated marketing.
Alcohol marketing has a powerful impact on young people’s drinking behavior and undercut the efforts by public health authorities to reduce harmful drinking among youth.
The speakers analyzed the scientific evidence on the cumulative impact of alcohol marketing and presented the results of two recent European projects on how to better regulate the content and volume of marketing in order to protect young people and reduce their exposure to alcohol marketing.
- Read the Marketing Seminar Report
Pictures from the Seminar
Opening by the hosting MEPs Anna Hedh (S&D) (Audio)
Young people’s perceptions of Alcohol marketing (PowerPoint) (Audio)
Jan Peloza, Alcohol Policy Youth Network and Katherine Brown, Institute of Alcohol Studies (UK)
Cliona Murphy, Alcohol Action Ireland (Audio)
Closing by the hosting MEPs Marian Harkin (ALDE) (Audio)