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18/02/2009

European Social Norms Conference to address high-risk and underage drinking among populations at risk.

Anheuser-Busch inBev is hosting a Conference next March in Brussels to discuss how the social norms theory has been used to develop and implement programmes to promote responsible drinking among populations at risk.

Date and time: from 9:00 to 17:00, Tuesday, 31 March, 2009.

Venue: Marriott Renaissance Hotel, Rue du Parnasse 19, 1050 Brussels, Belgium. The conference is hosted by Anheuser-Busch InBev and supported by the brewers of Europe, NOCTIS and the National Social Norms Institute. Additional information on the conference, registration and the social norms theory is available at www.socialnormsforum.eu.

Programme:

Welcome and Introduction
Amie Gianino, Senior Director, International Affairs, Anheuser-Busch InBev Opening

Remarks
Robert Madelin, Director General for Health and Consumer Protection, European Commission

Overview of the Social Norms Approach
Jennifer Bauerle, Ph.D., Director, National Social Norms Institute, University of Virginia, Charlottesville, Virginia, United States University of Virginia 's

Social Norms Program: Implementation and Results
James Turner, M.D, Executive Director, Department of Student Health, Professor of Internal Medicine, University of Virginia, Charlottesville, Virginia, United States

Reducing Risk Behavior Among Young People in Denmark: The Ringsted Project
Flemming Balvig, J.D., Institute of Legal Science, University of Copenhagen, Denmark

Decreasing Consumption by Personalized Normative Web Feedback
Bridgette Bewick, M.A., Leeds Institute of Health Sciences, University of Leeds, United Kingdom

Social Norms Research in Europe: Getting Started
John McAlaney, Ph.D., Psychology Lecturer, University of Bradford, West Yorkshire, United Kingdom

Social Norms in Action in a Public Space
Jon Collins, Executive Chairman, NOCTIS, United Kingdom
Sergeant Geoff Cooper, Metropolitan Police Service, London, United Kingdom
Paul Foster, Head of Business Regulation, London Borough of Croydon, United Kingdom
Paul Smith, Executive Director, NOCTIS, United Kingdom

For further questions, contact Sabine Wimpissinger at socialnormsforum@bm.com