Diageo launches new interactive responsible drinking campaign

January 2011. Diageo has launched a new “responsible drinking” campaign; Nightlife Confessions. The campaign started in Brussels with a Confession booth, where many people gathered to drink and party. They interview people about their drinking habits and post the interviews online. The campaign is making use of social media to spread the word and get other people involved in the discussions.

The campaign will take place in Germany, Denmark and Belgium.

There are already some who have shared their experiences: http://nightlife-confessions.com/en-GB/

Click here to read Diageo's press release