EASA publishes 2009 European statistics report

8 February 2011 . EASA (The European Advertising Standards Alliance) has released its 2009 European statistics report.The report compiles statistics from 26 European advertising self-regulatory organisations and highlights European trends in advertising complaints as well as copy advice and pre-clearance.

According to the report, complaints about ads for alcoholic beverages represent 1,06% of the total amount of complaints. Of the 361 complaints registered, 32% (114 complaints) of these complaints concerned misleading advertising and a further 18% (65 complaints) represented taste and decency objections. The remaining half of the complaints related to social responsibility (38%), safety and health (11%) or other (1%) issues.

Social responsibility concerns are slightly higher. Out of the 139 complaints, 39 considered that the content was appealing to minors and a further nine complained that minors were exposed to alcohol ads. 26 complaints objected to the promotion of sexual and social success through the ads.

Download the 2009 European statistics report [Pdf, 1906Kb]