Germany - Taxes on alcopops lead Baccardi to withdraw its Breezer from the German market

Baccardi is withdrawing its alcopops brands Rigo and Breezer from the German market, after a sharp decline in sales, the company announced from its German headquarters in Hamburg Tuesday.

The imposition in 2004 of a special tax on mixed alcopop drinks, aimed at making them less attractive to younger consumers, led to a sharp fall in market share.