Lunch Briefing on New Approaches to Alcohol Policy

European Parliament, 10 October. The International Center for Alcohol Policies (ICAP) a think tank funded by the major producers of alcohol beverages[1] has organized a lunch briefing to present the alcohol industry's approach to the reduction of the harm caused by alcohol.

[1] Heineken N.V., Diageo PLC, Bacardi-Martini, Pernod Ricard, Beam Global Spirits & Wine, InBev , Molson Coors, SABMiller PLC, Asahi Breweries, LTD., Brown-Forman Corporation and Scottish & Newcastle

Such an approach, outlined in the book ‘Drinking in Context', was presented by some of the book's authors: Prof. Gerry Stimson from IHRA; Dr. Marie Choquet, INSERM and Institut de recherches scientifiques sur les boissons funded by 9 of the major alcohol producers and Ms. Gaye Pedlow from Diageo PLC (the largest multinational beer, wine and spirits company in the world) and Dr. Marjana Martinic from ICAP.

The event was hosted by the EPP-DE shadow rapporteur on the EU Alcohol Strategy, Ms Renate Sommer, and supported by the Brewers of Europe (BoE), the Comité Européen des Entreprises Vins (CEEV) and The European Spirits Organization (CEPS).