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04/06/2009

Carlsberg's marketing practices in Africa in breach of its code of conduct

Carlsberg, the Danish beer giant, has been heavily criticised for its marketing practices in Malawi, one of the poorest countries in the world, which has numerous alcohol problems. Kaliber, a Swedish National Radio programme known for its well researched journalism, aired last weekend a program about alcohol consumption in Malawi and the role of the international alcohol industries, especially Carlsberg.

To listen to the program (in Swedish) click here

A brief summary is available in English here
Source: Øystein Bakke, GAPA

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