Other Resources

-Good practices

Seen by public health experts as an example to follow, the Loi Evin, was passed in France in 1991 in order to control the advertising of alcohol and tobacco. The Law puts an end to lifestyle advertising of alcohol.

According to the Loi Evin messages and images in alcohol ads should refer only to the qualities of the product such as degree, origin, composition and means of production.

The Globe: The 'Loi Evin': a French exception

Loi Evin France: A French exception! A European Example! By ANPAA

-The impact of alcohol marketing on young people

Scientific Opinion of the Science Group of the European Alcohol and Health Forum (2009)
Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

Anderson P. de Bruijn A. Angus K. Gordon R. and Hastings G. Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies. Alcohol and Alcoholism, pp. 1- 15, 2009.

Lesley A. Smith L. Foxcroft D. The effect of alcohol advertising and marketing on drinking behaviour in young people: A systematic review.Alcohol Education and Research Council, November 2007

Leslie B. Snyder et al (2006), Effects of Alcohol Advertising Exposure on Drinking Among Youth.

Alan W. Stacy et al (2004), Exposure to Televised Alcohol Ads and Subsequent Adolescent Alcohol Use. Am J Health Behav. 2004;28(6):498-509

Phyllis L. Ellickson et al (2004) Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment. Addiction, 100, 235–246