Advertising
Alcohol advertising at EU level is regulated by
In 2003, the Commission took the initiative to revise the Television without Frontiers Directive, a directive that Eurocare has followed closely, in an attempt to influence policymakers to take a more health friendly approach with regards to advertising.
The need for modernisation of the directive is due to the fact that the audiovisual industry is undergoing major changes, driven by the convergence of technologies and services: traditional (linear) TV, Internet TV, TV on mobile phones and other mobile devices, etc.
Useful Links
EUCAM - European Alcohol Marketing Monitoring Centre
EUCAM is the 1st European alcohol marketing monitoring centre. Its website offers visitors all the available information about the impact of alcohol marketing, a collection of alcohol advertisements, information about alcohol marketing regula...
Other Resources
The impact of alcohol marketing on young people
Alan W. Stacy et al (2004), Exposure to Televised Alcohol Ads and Subsequent Adolescent Alcohol Use. Am J Health Behav. 2004;28(6):498-509
Leslie B. Snyder et al (2006), Effects of Alcohol Advertising Exposure on Drinking Among Youth. http://archpedi.ama-assn.org/
Phyllis L. Ellickson et al (2004) Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment. Addiction, 100, 235–246
Lesley A. Smith L. Foxcroft D. The effect of alcohol advertising and marketing on drinking behaviour in young people: A systematic review.Alcohol Education and Research Council, November 2007
