Earlier this summer, European Parliament and Bulgarian Presidency of the Council agreed on an updated EU Audiovisual Media Services Directive (AVMSD). Unfortunately, European legislators did not grasp the opportunity to improve provisions for alcohol advertising.
Eurocare French member ANPAA launched on the occasion of the World Cup campaign ‘Be our eyes’. This operation aimed at collecting pictures showcasing the link between sport and alcohol. The result has highlighted an overexposure to advertisements of alcohol.